i recall primo's taste ran a little to the goth side in that waxpo interview.
well, i remember he likes AC/DC .. and that's a damn good pick vs. Jay: Linkin Park, Fall Out Boy, Coldplay ....and doesn't Scarface like Coldplay too?
What's with tough dudes liking some sappy sentimental pop music or heavyhanded melodramatic drivel?
too much one-dimensional shit like minor-key Eminem beats.
or the Neptunes trying to write a decent melody (Tim kills them in this dept.)
eh.. perhaps I'll never get to hear if Premier has enough for a whole album of beats again (who does actual albums anymore?).
Jay... Nas... pffff..Guru...
You sound weird. Timbo still does whole albums.
Scarface reportedly is into alot of punk rock and heavy metal shit, and has been for many years. I have also heard bun b is into radiohead and shit.
Scarface banging out to some slayer or some shit is so much cooler than jay-z jumping on the fucking fall out boy album.
What rock music do you guys think these dudes should be into?
I don't listen to contemporary rock, so I have no real opinion on that, but I am aware enough of popular culture to know that Radiohead is a multiplatinum group that isn't anybody's little secret.
HarveyCanal"a distraction from my main thesis." 13,234 Posts
Radiohead ~> > Coldplay
DocMcCoy"Go and laugh in your own country!" 5,913 Posts
What rock music do you guys think these dudes should be into?
Well, they can be into whatever they damn well please, obviously. But I'm just a little surprised that so often their tastes turn out to be so much on the conservative side. Once in a while, when a rapper says they listen to rock music, I'd like the answer to the "Oh, word? Who?" question to be, "I'm feelin' that real schitt - the James Gang, the Clash, Yes, Talking Heads..." Anything other than Coldplay or Radiohead. Or John Mayer.
What rock music do you guys think these dudes should be into?
whatever they want, really.. but just look at someone like Timbaland who makes some real creative stuff, he'll talk big in interviews about his multi-platinum peers because of how bankable they are, not because they're worthwhile creatively.
- and again albums are made with tracks that are intended for the club, the streets, the ladies, radio, or whatever.. stitched together with no continuity, strictly for commercial appeal.
If I'm weird 'cause I don't like that shit, then dammit I am : I like albums and creativity, not calculated commercial tracks - dumbing down to double those dollars.
Anyhow, Timbo does do whole albums (almost) but they are more like a collection of tracks than a work that flows together. I got that Furtado, but no thanks on Mr. SexyBack (ugh). But what does it matter, the hot singles lure the buyer in.. who cares about a cohesive album?
Funny that Radiohead gets name-dropped so much... one of the few big name artists that seem to really care about making a real album... ala OK Computer.
What rock music do you guys think these dudes should be into?
Once in a while, when a rapper says they listen to rock music, I'd like the answer to the "Oh, word? Who?" question to be, "I'm feelin' that real schitt - the James Gang, the Clash, Yes, Talking Heads..." Anything other than Coldplay or Radiohead. Or John Mayer.
But you're talking about 70s and 80s music, they're talking about what's hitting today. Coldplay is today's U2. Radiohead may be the greatest group of the last 15 years. I understand a desire for variety, but there's nothing wrong with a rapper's taste who happens to listen to those groups.
DocMcCoy"Go and laugh in your own country!" 5,913 Posts
What rock music do you guys think these dudes should be into?
Once in a while, when a rapper says they listen to rock music, I'd like the answer to the "Oh, word? Who?" question to be, "I'm feelin' that real schitt - the James Gang, the Clash, Yes, Talking Heads..." Anything other than Coldplay or Radiohead. Or John Mayer.
But you're talking about 70s and 80s music, they're talking about what's hitting today. Coldplay is today's U2. Radiohead may be the greatest group of the last 15 years. I understand a desire for variety, but there's nothing wrong with a rapper's taste who happens to listen to those groups.
No, of course not. I wasn't being entirely serious. I don't happen to share those tastes for the most part, but whatever. I don't think the 70's/80's thing really matters all that much though - rappers will listen to old r&b, after all. That said, if you were bumping "Close To The Edge" in the hood back when everyone else was bumping "Superfly", you mightn't have wanted to advertise it anyway.
why is everyone igonoring the fact that this album was almost thrown together? I think its mediocre at best, but i am not a Jay-Z fan. But really this album came out of Budweiser contracting him to do 1 song for a commercial... After that, Budweiser paid him to put out the album. Hence the return. For a Budweiser sponsored album, it sounds good. Besides that its pretty subpar overall IMO.
Also I think that the main reason he even dropped an album is because he has been pretty lackluster in his role at Def Jam. Who has he signed besides Nas? Rick Ro$$? Sam Scarfo?? No one that's really winning like they should be. And on the R&B side Def Jam's releases are all pretty much tanking.
Overall it makes me think that this was his last resort. And judging by the preliminary sales of around 800K it worked, but I am not sure if its enough for him to stay in his position at Def Jam, especially if Nas doesn't hit.
why is everyone igonoring the fact that this album was almost thrown together? I think its mediocre at best, but i am not a Jay-Z fan. But really this album came out of Budweiser contracting him to do 1 song for a commercial... After that, Budweiser paid him to put out the album. Hence the return.
why is everyone igonoring the fact that this album was almost thrown together? I think its mediocre at best, but i am not a Jay-Z fan. But really this album came out of Budweiser contracting him to do 1 song for a commercial... After that, Budweiser paid him to put out the album. Hence the return.
Much Ado About Jay-Z Fast Company Blog, 11/15/06, Lynne D. Johnson
Jay-Z, president and CEO of Def Jam and Roc-A-Fella Records, has become a universal brand in the past year. And don't think that any of it was by accident either. In fact, it's highly likely that it was a well-planned strategy, focused on creating hype for the hip-hop mogul's return to the rap game. On November 21, he'll release a two-disc deluxe set, "Kingdom Come," his first solo studio album since his retirement in 2003, and he's not relying on YouTube or MySpace, as other music artists have done recently, to garner sales. In fact, just three days before the album ships, Jay-Z plans to board his private jet and hit seven cities to perform 30-minute shows within 24 hours. Cingular is on board to sponsor the spectacle, and MTV will air a 30-minute highlight special once the tour ends.
The tour is just the latest hurrah in a year-long marketing play that has endeared Jay-Z to more than just hip-hop aficionados. Earlier this year, the rap icon called for a consumer boycott of Cristal champagne, a brand he once enthusiastically celebrated in many of his hit songs. But after a Cristal representative distanced his brand from any hip-hop affiliation in an Economist interview, the rapper vowed to remove shout outs to the champagne from earlier songs, never to cite the name again, and he also stopped selling it in his own sports bars.
We eventually realized the plan behind that play when in a recent video for his new song, "Show Me What You Got," the rapper was shown turning down a bottle of Cristal for a bottle of Armand de Brignac, aka "Ace of Spades." Jay-Z denies any stake in the brand, but it has assisted Ace of Spades with breaking into the American market. The move also further signified Jay-Z's influential position in the marketplace.
In another power move, Jay-Z used his part ownership of the New Jersey Nets to further push his personal brand. First he appeared headless in HP spots for "The Computer is Personal Again" campaign, and used his hands to illustrate how he does everything on his HP laptop, from editing new songs to handling his investments to planning logistics for his world tour. He even mentioned, '"the new Frank Gehry plans for my team in Brooklyn," at which point blueprints swimmingly turn into a spinning model for the Nets' new arena, that is planned to open in 2009. The commercial first aired during the NBA finals in June.
Taking the NBA relationship further, he also appears in a new ad campaign for the NBA, riding around Manhattan in the back seat of a limousine discussing rivalry, success, the spotlight, and stardom. There are five of these promotional ads in total, which promote the NBA and TNT, as well as the slogan for Jay-Z's upcoming release. Clever synergy, huh?
Jay-Z's marketing mission became more clear last month when Anheuser-Busch, Inc. announced that the "CEO of Hip-Hop," was being named co-brand director of Budweiser Select. This partnership first came to light during "Monday Night Football," on ESPN in mid-October, when a commercial featuring out takes from Jay-Z's video, "Show Me What You Got," featuring shots of NASCAR's Dale Earnhardt Jr. driving Jay-Z around the hills of Monaco in a race against Indy Racing League driver, Danica Patrick. The ad closes with the tagline, "Jay-Z is back, coming Nov. 21."
Anheuser-Busch plans to collaborate with Jay-Z in other TV ads, as well as radio and print campaigns. He's also expected to be an integral part of Bud.TV, an online entertainment site featuring both brand and user generated content.[/b]
He's even got a strong public relations arm, as evidenced when his face graced the cover of LIFE on November 3, and also appeared as one of the three covers representing GQ's "Men of the Year" this month.
And just in case opening day sales need a little more muscle behind them, Clear Channel Radio's Online unit plans a full-length exclusive album premiere, enabling users to listen to it for one week, on demand, before its release. Also, Jay-Z will perform "Show Me What You Got" on the day of the album's release during the American Music Awards, to be broadcast on ABC.
Either Jay-Z's a shrewd business man, or he has a heck of a team behind him. Either way, will his various marketing extensions help him achieve success during a sluggish music economy? (Shhh..I know of at least five people who already have the album in digital format, and they obtained it free of charge.) Will the album even live up to its hype? And what about these brands looking to cash in on Jay-Z's appeal to the youth market -- how successful will they be? But what I really want to know is, who's whoring whom?
Check this interview I did with Premier and go to minute 4. There he says something about the Jay Z situation. The interview is from last october, but nothing has changed, it seems.
So wait - let me just get this right...according to people at Def Jam, the only reason why Jay-Z recorded "Kingdom Come" was b/c Budweiser gave him money to do it?
So wait - let me just get this right...according to people at Def Jam, the only reason why Jay-Z recorded "Kingdom Come" was b/c Budweiser gave him money to do it?
So wait - let me just get this right...according to people at Def Jam, the only reason why Jay-Z recorded "Kingdom Come" was b/c Budweiser gave him money to do it?
Only reason? No... main motivating factor? Yes.
From what I understand, Jay's need to rescue his label from tanking after a series of flops would be a far more compelling reason than b/c Bud threw some money at him. In any case, the Budweiser angle isn't what I'd call a "fact" since the latter would assume that it's information everyone is aware of. I'm pretty sure no one - including at Def Jam - is making it public knowledge, "yeah, Jay cut this album b/c Budweiser gave him x-amount of dollars to do it."
That said, if the album was rushed, it'd explain why it's so uneven and weak.
So wait - let me just get this right...according to people at Def Jam, the only reason why Jay-Z recorded "Kingdom Come" was b/c Budweiser gave him money to do it?
Only reason? No... main motivating factor? Yes.
From what I understand, Jay's need to rescue his label from tanking after a series of flops would be a far more compelling reason than b/c Bud threw some money at him. In any case, the Budweiser angle isn't what I'd call a "fact" since the latter would assume that it's information everyone is aware of. I'm pretty sure no one - including at Def Jam - is making it public knowledge, "yeah, Jay cut this album b/c Budweiser gave him x-amount of dollars to do it."
That said, if the album was rushed, it'd explain why it's so uneven and weak.
As far as people within the labels out here... its common knowledge. They didn't have Jay-Z slated in their releases until almost into 3rd quarter, so you can do the math. Take it or leave it, i was pretty well aware of the budweiser connection before he even dropped the commercial. But then some of the people I am talking to are alot of the same people that are making these deals and involved with them so i tend to think that these "label people" are pretty reliable. Neither here nor there. Still a weak album especially following the Black Album.
So wait - let me just get this right...according to people at Def Jam, the only reason why Jay-Z recorded "Kingdom Come" was b/c Budweiser gave him money to do it?
Only reason? No... main motivating factor? Yes.
From what I understand, Jay's need to rescue his label from tanking after a series of flops would be a far more compelling reason than b/c Bud threw some money at him. In any case, the Budweiser angle isn't what I'd call a "fact" since the latter would assume that it's information everyone is aware of. I'm pretty sure no one - including at Def Jam - is making it public knowledge, "yeah, Jay cut this album b/c Budweiser gave him x-amount of dollars to do it."
Jay is obsessed with his legacy--Budweiser couldn't possibly offer him enough money to put out an album that he didn't want to put out.
Comments
You sound weird. Timbo still does whole albums.
Scarface reportedly is into alot of punk rock and heavy metal shit, and has been for many years. I have also heard bun b is into radiohead and shit.
Scarface banging out to some slayer or some shit is so much cooler than jay-z jumping on the fucking fall out boy album.
All rappers are into Radiohead... and, when interviewed, they all seem to think that the group is their little secret.
I don't listen to contemporary rock, so I have no real opinion on that, but I am aware enough of popular culture to know that Radiohead is a multiplatinum group that isn't anybody's little secret.
Well, they can be into whatever they damn well please, obviously. But I'm just a little surprised that so often their tastes turn out to be so much on the conservative side. Once in a while, when a rapper says they listen to rock music, I'd like the answer to the "Oh, word? Who?" question to be, "I'm feelin' that real schitt - the James Gang, the Clash, Yes, Talking Heads..." Anything other than Coldplay or Radiohead. Or John Mayer.
whatever they want, really.. but just look at someone like Timbaland who makes some real creative stuff, he'll talk big in interviews about his multi-platinum peers because of how bankable they are, not because they're worthwhile creatively.
- and again albums are made with tracks that are intended for the club, the streets, the ladies, radio, or whatever.. stitched together with no continuity, strictly for commercial appeal.
If I'm weird 'cause I don't like that shit, then dammit I am : I like albums and creativity, not calculated commercial tracks - dumbing down to double those dollars.
Anyhow, Timbo does do whole albums (almost) but they are more like a collection of tracks than a work that flows together. I got that Furtado, but no thanks on Mr. SexyBack (ugh). But what does it matter, the hot singles lure the buyer in.. who cares about a cohesive album?
Funny that Radiohead gets name-dropped so much... one of the few big name artists that seem to really care about making a real album... ala OK Computer.
But you're talking about 70s and 80s music, they're talking about what's hitting today. Coldplay is today's U2. Radiohead may be the greatest group of the last 15 years. I understand a desire for variety, but there's nothing wrong with a rapper's taste who happens to listen to those groups.
No, of course not. I wasn't being entirely serious. I don't happen to share those tastes for the most part, but whatever. I don't think the 70's/80's thing really matters all that much though - rappers will listen to old r&b, after all. That said, if you were bumping "Close To The Edge" in the hood back when everyone else was bumping "Superfly", you mightn't have wanted to advertise it anyway.
Also I think that the main reason he even dropped an album is because he has been pretty lackluster in his role at Def Jam. Who has he signed besides Nas? Rick Ro$$? Sam Scarfo?? No one that's really winning like they should be. And on the R&B side Def Jam's releases are all pretty much tanking.
Overall it makes me think that this was his last resort. And judging by the preliminary sales of around 800K it worked, but I am not sure if its enough for him to stay in his position at Def Jam, especially if Nas doesn't hit.
Source please?
label folks.
http://blog.fastcompany.com/archives/2006/11/15/much_ado_about_jayz.html
Much Ado About Jay-Z
Fast Company Blog, 11/15/06, Lynne D. Johnson
Jay-Z, president and CEO of Def Jam and Roc-A-Fella Records, has become a universal brand in the past year. And don't think that any of it was by accident either. In fact, it's highly likely that it was a well-planned strategy, focused on creating hype for the hip-hop mogul's return to the rap game. On November 21, he'll release a two-disc deluxe set, "Kingdom Come," his first solo studio album since his retirement in 2003, and he's not relying on YouTube or MySpace, as other music artists have done recently, to garner sales. In fact, just three days before the album ships, Jay-Z plans to board his private jet and hit seven cities to perform 30-minute shows within 24 hours. Cingular is on board to sponsor the spectacle, and MTV will air a 30-minute highlight special once the tour ends.
The tour is just the latest hurrah in a year-long marketing play that has endeared Jay-Z to more than just hip-hop aficionados. Earlier this year, the rap icon called for a consumer boycott of Cristal champagne, a brand he once enthusiastically celebrated in many of his hit songs. But after a Cristal representative distanced his brand from any hip-hop affiliation in an Economist interview, the rapper vowed to remove shout outs to the champagne from earlier songs, never to cite the name again, and he also stopped selling it in his own sports bars.
We eventually realized the plan behind that play when in a recent video for his new song, "Show Me What You Got," the rapper was shown turning down a bottle of Cristal for a bottle of Armand de Brignac, aka "Ace of Spades." Jay-Z denies any stake in the brand, but it has assisted Ace of Spades with breaking into the American market. The move also further signified Jay-Z's influential position in the marketplace.
In another power move, Jay-Z used his part ownership of the New Jersey Nets to further push his personal brand. First he appeared headless in HP spots for "The Computer is Personal Again" campaign, and used his hands to illustrate how he does everything on his HP laptop, from editing new songs to handling his investments to planning logistics for his world tour. He even mentioned, '"the new Frank Gehry plans for my team in Brooklyn," at which point blueprints swimmingly turn into a spinning model for the Nets' new arena, that is planned to open in 2009. The commercial first aired during the NBA finals in June.
Taking the NBA relationship further, he also appears in a new ad campaign for the NBA, riding around Manhattan in the back seat of a limousine discussing rivalry, success, the spotlight, and stardom. There are five of these promotional ads in total, which promote the NBA and TNT, as well as the slogan for Jay-Z's upcoming release. Clever synergy, huh?
Jay-Z's marketing mission became more clear last month when Anheuser-Busch, Inc. announced that the "CEO of Hip-Hop," was being named co-brand director of Budweiser Select. This partnership first came to light during "Monday Night Football," on ESPN in mid-October, when a commercial featuring out takes from Jay-Z's video, "Show Me What You Got," featuring shots of NASCAR's Dale Earnhardt Jr. driving Jay-Z around the hills of Monaco in a race against Indy Racing League driver, Danica Patrick. The ad closes with the tagline, "Jay-Z is back, coming Nov. 21."
Anheuser-Busch plans to collaborate with Jay-Z in other TV ads, as well as radio and print campaigns. He's also expected to be an integral part of Bud.TV, an online entertainment site featuring both brand and user generated content.[/b]
He's even got a strong public relations arm, as evidenced when his face graced the cover of LIFE on November 3, and also appeared as one of the three covers representing GQ's "Men of the Year" this month.
And just in case opening day sales need a little more muscle behind them, Clear Channel Radio's Online unit plans a full-length exclusive album premiere, enabling users to listen to it for one week, on demand, before its release. Also, Jay-Z will perform "Show Me What You Got" on the day of the album's release during the American Music Awards, to be broadcast on ABC.
Either Jay-Z's a shrewd business man, or he has a heck of a team behind him. Either way, will his various marketing extensions help him achieve success during a sluggish music economy? (Shhh..I know of at least five people who already have the album in digital format, and they obtained it free of charge.) Will the album even live up to its hype? And what about these brands looking to cash in on Jay-Z's appeal to the youth market -- how successful will they be? But what I really want to know is, who's whoring whom?
Peace
Hawkeye
Only reason? No... main motivating factor? Yes.
For how hot the single was, less than stellar numbers. Also Ne-Yo was signed before Jay took over...
From what I understand, Jay's need to rescue his label from tanking after a series of flops would be a far more compelling reason than b/c Bud threw some money at him. In any case, the Budweiser angle isn't what I'd call a "fact" since the latter would assume that it's information everyone is aware of. I'm pretty sure no one - including at Def Jam - is making it public knowledge, "yeah, Jay cut this album b/c Budweiser gave him x-amount of dollars to do it."
That said, if the album was rushed, it'd explain why it's so uneven and weak.
As far as people within the labels out here... its common knowledge. They didn't have Jay-Z slated in their releases until almost into 3rd quarter, so you can do the math. Take it or leave it, i was pretty well aware of the budweiser connection before he even dropped the commercial. But then some of the people I am talking to are alot of the same people that are making these deals and involved with them so i tend to think that these "label people" are pretty reliable. Neither here nor there. Still a weak album especially following the Black Album.
Jay is obsessed with his legacy--Budweiser couldn't possibly offer him enough money to put out an album that he didn't want to put out.
"guys at the label" = coffeeboys