Advertising 2.0? Old spice dude

DOR · July 2010

The old spice dude is taking questions from Reddit, Twitter & Digg and answering with videos.

Monocle Smile!!!

Unherd · July 2010

These ad's are pretty great, and I gotta think they're helping Old Spice sales. Give this dude a TV show already.

Also, the Making Of video on youtube is kinda long, but its crazy that the original ad was actually one long shot. Crazy automatic horse mounting device ftw!

willie_fugal · July 2010

Unherd said:
These ad's are pretty great, and I gotta think they're helping Old Spice sales. Give this dude a TV show already.

Also, the Making Of video on youtube is kinda long, but its crazy that the original ad was actually one long shot. Crazy automatic horse mounting device ftw!

that "Making of" video is :shocked:

these response videos w/the character are brilliant. great way to build off the viral success of the OG, gotta suspect Old Spice is pretty pleased.

monicle smile!

hogginthefogg · July 2010

Isaiah Mustafa (born February 11, 1974)[1] is an American actor[2] and former wide receiver for the NFL[3][4] signed as a rookie with the Seattle Seahawks in 2000 and NFL Europe.[5] He gained sudden and substantial fame in February 2010 as the result of a popular Old Spice TV commercial, The Man Your Man Could Smell Like, including other commercials featuring his deadpan monologues.[6][7][8][9] He recently signed a talent deal with NBC due to the attention he garnered from the commercial.[10]

tonydanzatechniq · July 2010

tim & eric (who directed these) are the strangest dudes on the planet

kitchenknight · July 2010

I am of two minds on this...

1) I was entertained, and I'm happy for the actor that he'll get to work on a show, etc.

2) I have a hard time being too excited about commercials. I mean, at best, they are entertainment designed to sell me deodorant. There's something about this that I've always been able to enjoy (yes) but can't get all

about, etc.

b/w

I work in television. Go figure.

willie_fugal · July 2010

gareth said:
I am of two minds on this...

1) I was entertained, and I'm happy for the actor that he'll get to work on a show, etc.

2) I have a hard time being too excited about commercials. I mean, at best, they are entertainment designed to sell me deodorant. There's something about this that I've always been able to enjoy (yes) but can't get all about, etc.

b/w

I work in television. Go figure.

meh.

half the shows on TV & movies in the theater these days are also designed to sell something (other than the film/show itself).

kitchenknight · July 2010

willie_fugal said:
gareth said:
I am of two minds on this...

1) I was entertained, and I'm happy for the actor that he'll get to work on a show, etc.

2) I have a hard time being too excited about commercials. I mean, at best, they are entertainment designed to sell me deodorant. There's something about this that I've always been able to enjoy (yes) but can't get all about, etc.

b/w

I work in television. Go figure.

meh.

half the shows on TV & movies in the theater these days are also designed to sell something (other than the film/show itself).

Oh yeah.. no doubt.
I'm embracing my own contradiction here with the, "b/w"....

Still, though, I have a hard time holding up an ad as great entertainment. and, I don't think unspoken/obnoxious product placement is anything close to "artistic," progress.

mylatency · July 2010

I still think the first iteration of these provided way more lulz

http://www.collegehumor.com/video:1931903

batmon · July 2010

I still would never wear Old Spice.

DOR · July 2010

I'm pretty impressed with how many they did today just on the fly (Maybe 30-50???) ... Answering peoples questions almost instantaneously is pretty next level.

mylatency · July 2010

yeah I gotta give them props for doing it virtually real time

Hotsauce84 · July 2010

mylatency said:
yeah I gotta give them props for doing it virtually real time

Are you sure those were actual questions they received in real-time and not some fake ones they planted amongst the real ones in order to make their responses seem spontaneous?

thiknek · July 2010

Tim & Eric Deep in the Message game

willie_fugal · July 2010

wow, i can't believe how many of these they made...!!

DOR · July 2010

Herm said:
mylatency said:
yeah I gotta give them props for doing it virtually real time

Are you sure those were actual questions they received in real-time and not some fake ones they planted amongst the real ones in order to make their responses seem spontaneous?

Could be possible. Tho, looking over the questions he answered on reddit, many of the users he replied to have been users for 2 years or longer.

I'm betting it's more likely they had a few props and lines set up to fit the bill.

DOR · July 2010

I didn't think it could get any more awesome.

Someone asked him to do something for voicemail. Chop up the audio to make your own.

day · July 2010

Speaking of commercials...I just saw this on TV.

Advertising #2.0

ketan · July 2010

it reminds me of good old Paul Bellini in a weird way:

actually, the guy that Tim and Eric are massaging with Italian food looks like an old Bellini! they're touching the Bellini!

hendravis · July 2010

swan dive!

willie_fugal · July 2010

best. campaign. evar.

DOR · July 2010

Yeah, great campaign.

batmon said:
I still would never wear Old Spice.

Would it help if you knew he named his daughter after Hayley Fitzpatrick? j/k

sabadabada · October 2010

Grover does old spice. Smell like a monster.

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Advertising 2.0? Old spice dude

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