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Waiting For The Bus Just Got Worse....

SelinaKyle83SelinaKyle83 1,042 Posts
edited March 2009 in Strut Central
"No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights - quite literally - when they take a seat at this Rotterdam bus stop. Scary to say the very least, but extraordinarily clever and likely to increase membership numbers at the local Fitness First. The brainchild of Netherlands??? agency N=5, the initiative takes the concept of guerilla marketing to a whole new level." - Lisa Evans

  Comments

  • GrafwritahGrafwritah 4,184 Posts
    Ha! Clever. I hope it works for them.
  • ReynaldoReynaldo 6,054 Posts
    There should be a coin-operated treadmill right next to it.

  • jammyjammy remixing bongo rock... 813 Posts
    fitness first are the mcdonalds of gyms. they can go to hell!
  • dukeofdelridgedukeofdelridge urgent.monkey.mice 2,453 Posts
    they're the dickheads of gyms, too, apparently...total dick move

    I see this being a complete disaster, as bus ridership declines when all the fat asses see our weight in lights and decide to walk instead...
  • SnagglepusSnagglepus 1,756 Posts

    I see this being a complete disaster, as bus ridership declines when all the fat asses see our weight in lights and decide to walk instead...

    Or we'll see a whole lot of smashed scales.
  • tiger_blurptiger_blurp 275 Posts
    Pfft. Like they got fat people in Holland.
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