Regulating blogola?

Brian

I don't know if that's the word but whateverhttp://www.washingtonpost.com/wp-dyn/content/article/2009/06/21/AR2009062101107.html

"If you walk into a department store, you know the (sales) clerk is a clerk," said Rich Cleland, assistant director in the FTC's division of advertising practices. "Online, if you think that somebody is providing you with independent advice and ... they have an economic motive for what they're saying, that's information a consumer should know."