Wassup 2008

Deegreez

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Unherd

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font class="post"1b,121b,121From Business Week:b,121b,121 This morning when I blogged about the ???Wassup 2008??? Obama video, two questions sprung to my mind. First, who paid for this thing? The production values are very high ??? one person from Budweiser???s ad agency, DDB, estimated it could have cost as much as $750,000 (she also said DDB had nothing to do with the video). Second, how could Budweiser possibly be cool with such a clearly partisan advertisement?b,121b,121 After some digging, I found out. First, it cost way less than $750k. Second, Budweiser had no clue it was happening until after the video hit YouTube on Friday.b,121b,121 The man with the answers? Charles Stone III, the director of the original ???Wassup??? commercial and the movie Drumline (and the guy who answers the phone in the first frame of the video). He decided to make it about two weeks ago, he told me, with a crew of about 50 volunteers (all professionals working pro bono). They put it together in 9 days.b,121b,121 It was all possible, Stone says, because Budweiser never owned the rights to the idea. He???d originally made it as a short film independent of the brand, and Budweiser had only leased the rights, paying a mere $37,000 for five years of use. Back then, people gave him a hard time about the low price. Now Stone, a diehard Obama supporter, says it???s more than paid off. ???That I???m able to use an idea distributed by a huge company, who made a lot of money off it, so that now when I put out what I want to say, it???s recognizable, and it sparks ??? that???s worth $1 million to me.???

mylatency

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font class="post"1b,121b,121From Business Week:b,121b,121 This morning when I blogged about the ???Wassup 2008??? Obama video, two questions sprung to my mind. First, who paid for this thing? The production values are very high ??? one person from Budweiser???s ad agency, DDB, estimated it could have cost as much as $750,000 (she also said DDB had nothing to do with the video). Second, how could Budweiser possibly be cool with such a clearly partisan advertisement?b,121b,121 After some digging, I found out. First, it cost way less than $750k. Second, Budweiser had no clue it was happening until after the video hit YouTube on Friday.b,121b,121 The man with the answers? Charles Stone III, the director of the original ???Wassup??? commercial and the movie Drumline (and the guy who answers the phone in the first frame of the video). He decided to make it about two weeks ago, he told me, with a crew of about 50 volunteers (all professionals working pro bono). They put it together in 9 days.b,121b,121 It was all possible, Stone says, because Budweiser never owned the rights to the idea. He???d originally made it as a short film independent of the brand, and Budweiser had only leased the rights, paying a mere $37,000 for five years of use. Back then, people gave him a hard time about the low price. Now Stone, a diehard Obama supporter, says it???s more than paid off. ???That I???m able to use an idea distributed by a huge company, who made a lot of money off it, so that now when I put out what I want to say, it???s recognizable, and it sparks ??? that???s worth $1 million to me.??? b, 21b, 21h,121font class="post"1b,121b,121b,121b,121Thanks for droppin knowledge on this. That was the BEST commercial I've seen all year. Moving at times. Damn, maybe that was the best movie I've seen all year. Two thumbs up, way up!b,121b,121Damn that was well executed.

Cosmo

Yeah, it's like I said in the Choice Is Yours video. My homeboy Scotty is Chuck's brother and is in the video (he's the dude looking at his stocks.) We used to work together back in the day.b,121b,121Great commercial.