This reminds me of that stuff Crave. I don't know if any of y'all remember it, but it was this powder-candy that was sold in these tubes, really good, a huge fad back at my elementary school, but then parents started complaining because they thought the tubes looked like something coke would come in, and it was marketed like a drug (the name, Crave i.e. addiction).
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http://www.npr.org/templates/story/story.php?storyId=6380067
But wow. Calling an energy drink Cocaine? That's