Snakes On A Plane
Dustbuster
278 Posts
Normally, I would not spend $11 on a movie like this. But has anyone else gotten the phone call form Samuel L. Jackson BEGGING to go see the movie (you can call people from the website ). His desperation actually convinced me to wanna go see it!
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and based on hype alone, i think it will beat out Pirates of the Carribean
maybe
Originally, this movie was just quietly announced, and actually was being played pretty straight. It started becoming an internet phenomenon because of the ridiculous premise and title, and the joke barrage began. Everyone was hoping for a spectacular campy bomb on the level of like Showgirls or a Uwe Boll movie.
Then New Line realized everyone was making fun of it, went back to shoot extra footage in order to increase the rating from PG-13 to R (including taking a line from one of the web parodies), and started spending cash so that stories on CNN and such spin it as like it was a grassroots phenomenon and intentionally campy from the start. It's now manufactured prefab camp (which doesn't work - camp is great because the people making it are sincere in their vision and just missed the mark greatly), and they were able to effectively take all the blog kids yelling how they made a difference and feel like they're in on an inside joke and turn 'em into their own viral marketing campaign.
It was brilliant on New Line to sculpt the hype to their favor, but sorta revolting in a way.
I'm still gonna see this shit, though.
I think I just find the whole process fascinating, and wonder if it'll mean that we'll see more "intentionally" camp films in the future. Or seeing movies be that more vulnerable to being changed due to public opinion beyond test screenings.
this is going to be great. I'm counting the days until it comes out... maybe one of those SLJ phone calls a day will keep me going