Hey O-Dub (Scion Branding Related)

DocBeezyDocBeezy 1,918 Posts
edited January 2006 in Strut Central
I don't like their branding campaign but I'm not mad at the car line. Would I buy one? No but I'm not hatting on those who do.
Im not sure what exaclty is wrong with their branding campaign. Grant it, I do not know a whole lot about it. I do know they target the "Underground" hip set, right?Im sure this has been discussed before, but I think I want to hear from oliver on this.

  Comments


  • DocBeezyDocBeezy 1,918 Posts
    or i guess anyone who has an educated opinion. and can really clarify it.

  • faux_rillzfaux_rillz 14,343 Posts
    or i guess anyone who has an educated opinion. and can really clarify it.

    I think Oliver just meant that he finds it as corny and contrived as everybody else does.

  • DocBeezyDocBeezy 1,918 Posts
    or i guess anyone who has an educated opinion. and can really clarify it.

    I think Oliver just meant that he finds it as corny and contrived as everybody else does.

    ahh that it is.

    I just wasnt sure if there was something deeper than that.

  • mannybolonemannybolone Los Angeles, CA 15,025 Posts
    I'm not sure why I'm getting paged on this.

    In any case, what Faux said is pretty much on point.

  • DocBeezyDocBeezy 1,918 Posts
    I'm not sure why I'm getting paged on this.

    mainly because you tend to articulate points better than most on this board and are up on things like that...

  • mannybolonemannybolone Los Angeles, CA 15,025 Posts
    I'm not sure why I'm getting paged on this.

    mainly because you tend to articulate points better than most on this board and are up on things like that...

    that's nice of you to say but seriously, in regards to Scion, there's not much to articulate as to why their branding campaign is suspect. It's pushing WAY TOO HARD to be "street" and "urban" in the most superficial ways.

  • faux_rillzfaux_rillz 14,343 Posts
    I'm not sure why I'm getting paged on this.

    mainly because you tend to articulate points better than most on this board and are up on things like that...

    Especially Scion-related points and things....

  • mannybolonemannybolone Los Angeles, CA 15,025 Posts
    I'm not sure why I'm getting paged on this.

    mainly because you tend to articulate points better than most on this board and are up on things like that...

    Especially Scion-related points and things....

    I'm the supervillain of car criticism.

  • DocBeezyDocBeezy 1,918 Posts
    I'm not sure why I'm getting paged on this.

    mainly because you tend to articulate points better than most on this board and are up on things like that...

    Especially Scion-related points and things....

    ha, no, I meant more about how hip hop relates to society..

  • mylatencymylatency 10,475 Posts
    Grant it

    Grant it

    Grant it

    Grant it

    Grant it

  • mylatencymylatency 10,475 Posts
    granted:

    granted
    A adjective
    1 given, granted
    acknowledged as a supposition; "given the engine's condition, it is a wonder that it started"

    2 granted
    given as a grant; "the special funds granted for his research project"


  • DocBeezyDocBeezy 1,918 Posts
    Grant it

    Grant it

    Grant it

    Grant it

    Grant it

    oh damn

    what a fuck up


    granted

  • mylatencymylatency 10,475 Posts
    hee hee
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