Social Psychological Analysis of McCain v. Obama
Big_Stacks
"I don't worry about hittin' power, cause I don't give 'em nuttin' to hit." 4,670 Posts
Hey,b,121b,121I've read the responses talking about the McCain-Obama debate and I thought of a potential social psychological analysis of McCain's apparent contempt for Obama. I read some research by Susan T. Fiske and colleagues (Fiske, Cuddy, Glick, & Xu, 2002) that discusses a two-dimensional model of stereotype content. It suggests that members of stereotyped groups can be perceived as either competent or warm based upon the target person's status and competitiveness with the perceiver. The research found that members of stigmatized groups (e.g., Blacks) that are competitive with the majority (e.g., Black professionals) are seen as competent yet lacking in warmth. This breeds contempt for such individuals, a sort of a "that Black bastard!" effect.b,121b,121Applied to the presidential campaign, Fiske and colleagues' study may explain McCain's cranky behavior around Obama. He is probably really resentful of the fact that Obama is highly competent...and Black. If Obama was not so competent, and thus rendered non-threatening, McCain may see him as higher in warmth. Typically, those seen as incompetent and non-competitive arouse sympathy as a opposed to contempt (e.g., negative stereotypes about yet pity for the elderly). McCain is probably irked by the fact that a Black man is handing his ass to him when he likely thought that the presidential race would be a cakewalk (side note: I think Hilary Clinton had similar assumptions about getting the Democratic nomination). I find the social psychology of this presidential race utterly fascinating.b,121b,121Reference:b,121b,121Fiske, S. T., Cuddy, A. J. C., Glick, P., & Xu, J. (2002). A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. Journal of Personality and Social Psychology, 82, 878-902.b,121b,121Peace,b,121b,121Big Stacks from Kakalak
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