›

Greatest commercial in a long time Southern Comfort + Marcos Valle

downtownrobbrowndowntownrobbrown 446 Posts
edited April 2014 in Strut Central


Hockey fans will recognize this one.

  Comments

  • downtownrobbrowndowntownrobbrown 446 Posts
  • YemskyYemsky 711 Posts
    downtownrobbrown said:


    That commercial is from last summer - or was it even 2012 like this one...?

  • ppadilhappadilha 2,244 Posts
    latte pass, no?

    anyway, there's a Heineken commercial with a Noriel Vilela song now. Who's the record collectro doing the music licensing on these ads???
  • JectWonJectWon (@_@) 1,654 Posts
    Yeah...pretty much all the recent SoCo commercials are right in the pocket...

  • DORDOR Two Ron Toe 9,905 Posts
    downtownrobbrown said:

    This is the 2nd or 3rd time I've heard this used in a commercial in the last while.
  • DORDOR Two Ron Toe 9,905 Posts
    I'm betting Mango Meat up next...
  • toby.dtoby.d 254 Posts
    :latte: Other thread here

    Here's an article about the selection of the music.

    Created out of Wieden + Kennedy.... The agency tapped music supervisor Andrew Charles Kahn of Good Ear Music Supervision to find the campaign's music, giving him a simple, but challenging brief: "the weirder the better" -- a departure from the anthemic songs Mr. Kahn often receives requests for.
    The first song Mr. Kahn offered was Odetta's "Hit or Miss," pulled from his personal listening collection.
  • GuzzoGuzzo 8,611 Posts
    toby.d said:
    :latte: Other thread here

    Here's an article about the selection of the music.

    Created out of Wieden + Kennedy.... The agency tapped music supervisor Andrew Charles Kahn of Good Ear Music Supervision to find the campaign's music, giving him a simple, but challenging brief: "the weirder the better" -- a departure from the anthemic songs Mr. Kahn often receives requests for.
    The first song Mr. Kahn offered was Odetta's "Hit or Miss," pulled from his personal listening collection.

    For those who don't know Andrew used to post here under the name "Mandrew"
  • LaserWolfLaserWolf Portland Oregon 11,517 Posts
    Who is the guy dancing? Should I know him?
  • DuderonomyDuderonomy Haut de la Garenne 7,793 Posts
    Guzzo said:
    toby.d said:
    :latte: Other thread here

    Here's an article about the selection of the music.

    Created out of Wieden + Kennedy.... The agency tapped music supervisor Andrew Charles Kahn of Good Ear Music Supervision to find the campaign's music, giving him a simple, but challenging brief: "the weirder the better" -- a departure from the anthemic songs Mr. Kahn often receives requests for.
    The first song Mr. Kahn offered was Odetta's "Hit or Miss," pulled from his personal listening collection.

    For those who don't know Andrew used to post here under the name "Mandrew"

    Damn, that job is what I'd call a tough pull. Great adds with a Strut connection.
    :hayek:
  • JectWonJectWon (@_@) 1,654 Posts
    Duderonomy said:
    Guzzo said:
    toby.d said:
    :latte: Other thread here

    Here's an article about the selection of the music.

    Created out of Wieden + Kennedy.... The agency tapped music supervisor Andrew Charles Kahn of Good Ear Music Supervision to find the campaign's music, giving him a simple, but challenging brief: "the weirder the better" -- a departure from the anthemic songs Mr. Kahn often receives requests for.
    The first song Mr. Kahn offered was Odetta's "Hit or Miss," pulled from his personal listening collection.

    For those who don't know Andrew used to post here under the name "Mandrew"

    Damn, that job is what I'd call a tough pull. Great adds with a Strut connection.
    :hayek:

    The article is a great read...

    The first song Mr. Kahn offered was Odetta's "Hit or Miss," pulled from his personal listening collection. Mr. Vitrone and fellow ECD Ian Reichenthal wondered if it might be too on the nose, lyrically. Typically songs support, enhance or add a bit of color to an ad. They aren't meant to spell it out. But after working with other tracks, none seemed to fit as well as Odetta. They had "focused on the vibe of the music," explained Mr. Reichenthal, so the more they played "Hit or Miss, the more it seemed to fit. "It's so perky it makes it ok. Had it been more contemporary it might have been cheesy," Mr. Kahn said.

    The positive reception to the first ad allowed the team to push boundaries with the follow-ups. The sophomore spot, "Shampoo," stars a long-haired and very mustachioed man relishing the best part about going to the beauty salon -- getting his hair washed. Once again, "all genres and eras were on the table" said Mr. Kahn. After putting 45 different tracks to the edit, Lou Johnson's "The Beat," a feel-good, funky tune that had been dismissed in an earlier round, re-emerged as the winner.
Sign In or Register to comment.